Confidential Leading Hospitality Brand · Search Engine Optimisation
468
Non-branded keywords in top 10
How We Ranked 468 Non-Branded Keywords for a Hospitality Brand
Travel & Hospitality
View case→Search Engine OptimisationRetail & ManufacturingMarketing case study
How We Increased Organic Traffic by 462% for a Manufacturer
Confidential B2B Manufacturer and Retail Company
An established B2B manufacturing and retail company operating across Mumbai and Bangalore had strong brand recognition but limited visibility among customers who did not already know its name. Its website performed poorly for commercially relevant product and category searches. Flashyminds developed a structured SEO strategy combining technical improvements, keyword research, on-page optimisation and content marketing to expand the company's non-branded organic reach.
01
Challenge
01
Low rankings for high-intent, non-branded product keywords.
02
Limited organic visibility across important product and category pages.
03
Technical SEO issues affecting crawlability, usability and performance.
02
Approach
Audited the website using Semrush, Screaming Frog and Google Search Console.
Identified technical issues affecting crawlability, mobile usability and site performance.
Researched high-value, non-branded keywords aligned with relevant products and customer intent.
Improved metadata, headings, internal links, image alternative text and page relevance.
Developed an SEO-led content strategy to strengthen coverage across priority product categories.
Supported domain authority through relevant off-page SEO and link-building activities.
03
Impact
462%
Non-branded traffic growth
239
New keyword rankings
5 months
Reporting period
2
Priority markets
Increased non-branded organic traffic by 462% within five months.
Secured Google rankings for 239 new non-branded keywords.
Expanded organic visibility across commercially important product categories.
Reached more prospective customers searching without prior awareness of the brand.
A technical, content and keyword-led SEO strategy increased non-branded organic traffic by 462% and secured rankings for 239 new keywords within five months.