Confidential B2B Manufacturer and Retail Company · Search Engine Optimisation
462%
Non-branded traffic growth
How We Increased Organic Traffic by 462% for a Manufacturer
Retail & Manufacturing
View case→Search Engine OptimisationTravel & HospitalityMarketing case study
How We Ranked 468 Non-Branded Keywords for a Hospitality Brand
Confidential Leading Hospitality Brand
A leading hospitality brand in India had strong offline recognition but depended heavily on people already searching for its name. Limited visibility across non-branded service and category searches made it difficult to reach new customers during active travel research. Flashyminds developed a structured SEO and content strategy combining technical improvements, keyword-led content, on-page optimisation and internal linking to build sustainable organic reach across high-intent hospitality topics.
01
Challenge
01
High dependence on branded search traffic.
02
Limited visibility for service and category-related searches.
03
Low rankings across high-intent, non-branded keywords.
04
Insufficient content coverage around customer search journeys.
05
Technical and on-page issues limiting organic performance.
02
Approach
Audited the website using Semrush, Screaming Frog and Google Search Console to identify technical and content gaps.
Mapped non-branded keywords around hospitality services, destinations and customer search intent.
Developed a keyword-led content plan to expand relevant topic and category coverage.
Improved titles, metadata, headings, images and internal links across priority pages.
Addressed technical issues affecting speed, mobile usability, crawlability and URL structure.
Monitored rankings and search performance to refine priority pages throughout the engagement.
03
Impact
468
Non-branded keywords in top 10
30K
Monthly non-branded visits
6K+
Keywords in the top 100
$3.3K
Monthly traffic value
Ranked 468 non-branded keywords within the top 10 search results in six months.
Generated approximately 30,000 monthly visits through non-branded organic searches.
Expanded the organic footprint to more than 6,000 non-branded keywords in the top 100.
Reached an estimated monthly organic traffic value of $3,300.
A structured SEO and content strategy expanded the hospitality brand beyond branded search, achieving 468 non-branded top-10 rankings and 30,000 monthly organic visits.