Performance MarketingReal EstateMarketing case study

How Google Ads Generated 10–15 Daily Leads for Green Urban

Green Urban Pest Control

Green Urban Pest Control provides residential and commercial pest control services across Dubai. The company needed a consistent source of enquiries from people actively looking for immediate help with cockroaches, bed bugs, termites, rodents and other pest problems. Flashyminds developed a Google Ads strategy combining high-intent Search campaigns with Performance Max, generating WhatsApp enquiries, form submissions and phone calls while maintaining an average cost per click of AED 3.19.

01

Challenge

01

Reach customers actively looking for pest control services in Dubai.

02

Generate consistent enquiries across WhatsApp, forms and phone calls.

03

Control click costs within a competitive local search market.

04

Promote multiple pest control services without creating unfocused campaigns.

05

Strengthen brand visibility alongside immediate lead generation.

02

Approach

Researched high-intent pest control searches based on service type, urgency and Dubai location.

Structured Search campaigns around commercially relevant pest categories and customer needs.

Developed responsive ads highlighting same-day availability, safe treatments and local service coverage.

Directed users towards WhatsApp, phone and website-form conversion paths based on their preferred contact method.

Used Performance Max to expand visibility across Google and reinforce the company's brand presence.

Monitored search terms, targeting and campaign performance to maintain enquiry quality and cost efficiency.

03

Impact

10–15

Leads generated daily

AED 3.19

Average cost per click

3

Enquiry channels

2

Google campaign types

Generated an average of 10–15 enquiries every day.

Maintained an average cost per click of AED 3.19.

Produced leads through WhatsApp messages, website forms and phone calls.

Improved visibility across high-intent pest control searches in Dubai.

A search-intent-led Google Ads strategy generated an average of 10–15 daily enquiries through WhatsApp, website forms and phone calls at an average CPC of AED 3.19.

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