How We Generated 394 Admission Leads at ₹74 CPL for a Nursing College in Bangalore
Private Nursing College, Bangalore
This case study highlights a performance marketing engagement for a private nursing college based in Bangalore, operating in a highly competitive education market. The objective was to generate qualified admission enquiries during the academic intake window while maintaining strict control over cost per lead.
Flashyminds executed a focused Meta Ads lead generation strategy designed to attract students actively seeking nursing education opportunities.
Challenge
The client needed to increase student admissions during a limited intake period while competing against multiple nursing institutions targeting the same audience. The challenge was to generate quality enquiries consistently without allowing acquisition costs to rise as competition intensified.
Generate qualified student admission enquiries within a limited campaign period.
Maintain a low cost per lead despite increasing competition.
Reach students genuinely interested in nursing education.
Scale campaigns without compromising lead quality.
Proof visuals
Our Meta Ads Strategy
Developed dedicated Meta lead generation campaigns using Instant Forms.
Built audience segments based on education interests, demographics, and local intent.
Tested multiple creative concepts highlighting admissions, career opportunities, and course value.
Shifted budgets towards the highest-performing audiences and creatives throughout the campaign.
Continuously optimised campaigns based on lead quality and cost per lead.
Impact
The campaign delivered consistent enquiry generation throughout the admission period while maintaining an efficient acquisition cost that supported the college's enrolment objectives.
394
Qualified Leads
₹74
Average Cost Per Lead
Generated 394 qualified admission enquiries within two months.
Achieved an average ₹74 cost per lead.
Maintained stable lead volume throughout the campaign.
Improved campaign efficiency through continuous optimisation and audience refinement.
A performance marketing campaign designed to generate qualified student admission enquiries while maintaining cost efficiency during one of the most competitive periods for educational institutions.