Brand Identity DesignRetail & ManufacturingVisual case study

Brand Identity and Logo Design for Zacci by Shazi

Zacci by Shazi

Zacci by Shazi is an Indian bridal and bespoke fashion brand offering custom-made designs with a premium yet accessible positioning. Flashyminds created a refined brand identity that communicates elegance, craftsmanship and contemporary sophistication. The system combines a distinctive initial-based logo, considered negative space, premium typography and a rich colour palette designed for consistent use across fashion packaging, digital platforms and branded materials.

Project context

A refined fashion identity combining a distinctive logo, elegant typography and a rich colour system for consistent use across digital, packaging and brand touchpoints.

Client type

Bridal and bespoke fashion brand

Market

India

Industry

Fashion and apparel

Services

Brand Identity, Logo Design and Packaging Design

Brand positioning

Premium and accessible

Typography

Canela and Montserrat

Colour direction

Zacci Green, Soft Gold and Rose Quartz

Project period

July 2024

Visual system

Deliverables in view.

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