Brand Identity DesignFood & BeverageVisual case study

Brand Identity and Logo Design for SAS Pure Water

SAS Pure Water

SAS Pure Water is a bottled-water company focused on delivering pure, reliable and high-quality hydration. Flashyminds created a clear and memorable brand identity designed to communicate freshness, trust and premium quality in a competitive consumer market. Centred around a custom logo that brings the SAS lettering into a water-droplet form, the visual system combines fresh blue gradients, clean white tones and fluid graphic elements for consistent use across packaging, retail displays and promotional materials.

Project context

A cohesive bottled-water identity combining a custom droplet-inspired logo, fresh colours and fluid graphics for packaging, retail and promotional use.

Client type

Bottled-water manufacturer and retailer

Market

B2C

Industry

Food and beverage

Services

Brand Identity, Logo Design and Creative Design

Logo concept

SAS lettering formed within a water droplet

Colour direction

Fresh blue gradients and clean white tones

Applications

Packaging, flyers, banners and promotional materials

Project period

July 2024

Visual system

Deliverables in view.

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