A growth system for education enquiries
Northline Academy
Northline Academy needed a clearer growth system for search visibility, paid acquisition, landing-page conversion, and reporting.
We rebuilt the campaign around stronger intent mapping, tighter landing pages, and a measurement layer that connected enquiries back to channel performance.
Challenge
The campaign had visibility, conversion, and reporting gaps that made growth harder to scale with confidence.
Search traffic was fragmented across outdated landing pages with weak commercial intent.
Lead quality varied heavily because campaigns were optimized around volume instead of fit.
Reporting lived in separate tools, making it hard to understand what was actually driving enquiries.
The sales team lacked a clear feedback loop into campaign and landing-page decisions.
Proof visuals
Our performance marketing approach
Mapped the highest-intent search themes and grouped them by decision stage.
Rebuilt landing-page messaging around proof, program clarity, and enquiry friction.
Separated campaign optimization between lead volume and lead quality signals.
Connected channel, landing-page, and enquiry data into a single reporting view.
Created a repeatable testing rhythm for headlines, offers, and form paths.
Impact
Within the first campaign cycle, the system produced clearer acquisition signals and stronger enquiry quality.
394
qualified enquiries generated
+168%
increase in organic program traffic
-31%
lower cost per qualified lead
4
campaign reporting views unified
Campaign decisions shifted from channel-level guesses to keyword, audience, and landing-page evidence.
The internal team could see which enquiries were high-fit before increasing media spend.
The landing-page structure became reusable for future program launches.
The strongest result was not just more enquiries. It was a clearer acquisition system that the team could keep improving after launch.